CY SERRANO

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We Silicon Beachers do a lot of things really well. We can code, sell, develop and pitch. We're the movers and shakers of the West Side and we have the potential to use that to help make our corner of the world a better place.

Our purpose is to bring the Silicon Beach community together to do some good ol' volunteering and community service around the neighborhood... And to share a drink or two afterwards.

We gladly welcome suggestions from our members for other opportunities where we brigaders can lend a hand.

Visit our meetup group (http://www.meetup.com/Silicon-Beach-Volunteer-Brigades/) for more details on our upcoming events.

It's time to Do Good!

Creative solutions for complicated challenges.

Consulting for small to medium-sized startups with an expertise in B2B and SaaS strategies. Specialties Include:

• Sales Operational Strategy
◦◦ Process Management & Optimization
◦◦ Technologies & Applications (including Salesforce.com)
◦◦ Lead Generation, Nurturing, CRM Integration & Funneling
◦◦ Pipeline Definition, Management & Forecasting
◦◦ Infrastructure & Support for Nascent and Scaling Teams

• Project Management
◦◦ Roadmap Development
◦◦ Structured Conceptualization
◦◦ Deficiency Analysis & Problem-Solving
◦◦ Timeline Management
◦◦ Cross Functional Communication & Support

• Creative & Product Design
◦◦ User Experience / User Interface
◦◦ Wireframing & Mock-ups
◦◦ Layout & Communication Design
◦◦ Advanced Adobe Skills (Photoshop, Illustrator, InDesign)
◦◦ Campaigns

Causecast recognizes that when it comes to effective change, the right brush strokes matter. Intent is not enough. If an organization hopes to positively impact a cause and, in the process, itself, execution is essential.

That’s why Causecast created the Community Impact Platform. A comprehensive and easy to use online system, the Community Impact Platform helps organizations become better global citizens through increased volunteer engagement around social change. By providing a centralized solution for volunteering, giving, matching, and rewarding, the Community Impact Platform helps organizations systematize cause campaigns ranging from disaster relief to competitive social fundraising. With this robust solution, Causecast eliminates the administrative obstacles to effective volunteering and offers an exciting path to powerful and popular volunteer programs.

Provide facilitation for small groups of young adults at HOBY seminars at both the local level and at the annual World Leadership Congress.

BetterWorks developed an online platform which combined time & money saving perks with tools to increase employee engagement, collaboration and happiness, thus leading to overall productivity. Led by three serial entrepreneurs – Paige Craig (Angel Investor, The Lincoln Group), Zao Yang (Farmville, sold to Zynga) and George Ishii (Paypal, Geni & Yammer), BetterWorks helped to bring about the recent tech boom in Los Angeles, effectively titling the community "Silicon Beach."

Personally tasked with formalizing, creating and heading up Sales Operations for a 35-person national B2B sales and vendor partnership team. Also acted as Lead Project Manager for our product launches in Austin, New York City, Orange County and San Diego. Responsibilities included:

• Report to and collaborate directly with VP of Sales to drive team towards goals.
• Train, monitor and drive adoption of sales applications including Salesforce.com, EchoSign, WebEx, GoToMeeting, ClearSlide, InsideSales.com, InsideView, GeoPointe, SpatialKey and LinkedIn for Salesforce.
• Administer Salesforce CRM, ensuring data quality and security, making adjustments and improvements relative to rep feedback.
• Analyze gaps in sales productivity and efficiency and develop plans and tools to rectify.
• Conceptualize and develop product requirements, communicating with offshore development team for creating internal facing tools.
• Conduct QA on custom built internal tools, acquire shareholder feedback and close loop with development team, working within a fast-moving scrum environment.
• Recruit, train and manage a team of offshore contractors for daily data-handling work.
• Collaborate with Marketing department for lead generation and routing.
• Develop and lead cross-functional roadmap, interfacing with all department heads to execute on 4 new-market launches.
• Ensure success of all company sales events, including SXSW 2012 and other community gatherings.
• Develop and Report on metrics for all of the above.

Responsible for all aspects of the HOBY State Leadership Seminar. The LSC plays the lead role in coordinating seminar committee efforts and ensuring committee assignments are completed in a timely fashion. Responsibilities include:

• Liaise with HOBY International parent organization.
• Recruit, Train and Direct a volunteer seminar planning and director team.
• Plan all aspects of the three-day leadership seminar.
• Form attendee recruitment goals and plans; Set and attain goals by deadline.
• Prepare and manage seminar budget of $30,000.
• Formulate fundraising plan and execute on generating funds 5% in excess of expenses.
• Plan and prepare seminar program that complies with HOBY International requirements.
• Inform governing board relative to recruitment, program and fundraising progress.
• Prepare and submit year-end financial statements to the governing board.
• Lead director team to execute annual leadership seminar for more than 140 students.

Learn more and see how you can help at http://hobyca.org.

Led redesign of older logo, website and other visual-related assets. Developed and executed the current design & visual marketing strategy. Programming and build-out of current website. Designed flyers and programs. Worked with executive producers and marketing director to build a fresh and cohesive brand behind the festival.

A Cappella Records (ACR) is an independent record label based in San Francisco, CA that provides digital licensing and distribution services to a cappella groups. In a genre dominated by cover songs and characterized by mashups, in-line samples and medleys, ACR acquires the appropriate rights and disperses mechanical royalties to over 250 publishers. A Cappella Records currently distributes over 2000 songs to 400 digital retailers including iTunes, Amazon, Rhapsody, Spotify and Rdio. Five of our artists have been featured on the NBC a cappella reality show – "The Sing-Off".

As of November 2011, A Cappella Records has sold over half a million digital downloads.

Founder and Principal for DesignLabs Los Angeles, an entrepreneurial venture created out of the Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business. My business provides other new ventures on a bootstrap budget in the Greater Los Angeles area with creative consulting and business graphic identity solutions.

Responsible for maintaining Alumni Base for the Hugh O'Brian Youth (HOBY) Leadership Central California affiliate. Responsible for keeping alumni informed on and involved in HOBY related news and events. A lot of interfacing with ambitious youth of 15-20 years old.